When it comes to Jordans, you may have come across the abbreviation “SB” attached to certain shoe models. But what exactly does it mean? In this post, we’ll dive into the world of Nike Skateboarding and explore what the SB stands for in Jordans.
The Birth of Nike SB
Nike’s foray into skateboarding began in the early 2000s, when the brand recognized the growing popularity of the sport. To cater to this new market, Nike created a dedicated line of shoes, clothing, and equipment specifically designed for skateboarding. This sub-brand was dubbed “Nike Skateboarding,” or simply “SB” for short.
The Rise of SB Jordans
As Nike SB’s popularity grew, so did its influence on the Jordan brand. In 2005, Nike SB partnered with Jordan Brand to create a line of shoes that combined the best of both worlds: the iconic Air Jordan design and the rugged, skate-ready technology of Nike SB.
These SB Jordans quickly gained traction among skateboarders and sneakerheads alike. The first SB Jordan was the Air Jordan IV, which featured a unique combination of Jordan’s signature style and SB’s aggressive design.
The Eric Koston Factor
One of the most significant collaborations between Nike SB and Jordan Brand came in 2010 with the release of the Eric Koston x Air Jordan 1 Low SB. This shoe marked a major milestone for both brands, as it brought together two skateboarding legends: Koston, a legendary pro skateboarder, and Michael Jordan, arguably the greatest basketball player of all time.
The shoe itself was a masterpiece, featuring a powder blue and white colorway that paid homage to the original Air Jordan 1. With its sleek design and innovative technology, the Eric Koston x Air Jordan 1 Low SB became an instant classic among skateboarders and sneaker enthusiasts.
What Does “SB” Mean in Jordans?
So, what does the “SB” stand for in Jordans? Simply put, it represents the fusion of Nike Skateboarding’s expertise with the iconic style and performance of Jordan Brand. When you see the SB logo on a pair of Jordans, you can be sure that they’ve been designed specifically for skateboarding – with features like grippy outsoles, tough materials, and innovative technology to help skateboarders push their limits.
Conclusion
The “SB” in Jordans represents a special collaboration between Nike Skateboarding and Jordan Brand. It’s a symbol of innovation, creativity, and a passion for skateboarding that brings together two legendary brands under one roof. Whether you’re a seasoned pro or just starting out, the SB line has something to offer – from sleek designs to rugged performance.
So next time you spot an “SB” logo on a pair of Jordans, remember: it’s not just about the shoe – it’s about the culture, the community, and the passion for skateboarding that drives innovation and creativity.
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